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Syneto’s bespoke programme offers a wide range of incentives for VARs and system integrators.

Dublin, Ireland – 4th of June, 2015 – Syneto, the Europe-based manufacturer of the storage industry’s finest arrays, today launched its channel partner programme. The initiative will see Syneto sell its storage solutions exclusively through its channel network, which covers the entire EMEA region, as the company scales up its sales and operations in its core markets.

The channel partner programme allows Syneto to work with carefully selected and trustworthy resellers and solution integrators that share the company’s vision of providing all small and medium businesses with affordable enterprise-grade data storage solutions and flawless user experience which includes the latest enterprise storage technologies. Together with its partners, Syneto aims to enable organisations to dramatically decrease storage costs while increasing the effectiveness and agility of their datacentres through disruptive technologies and the highest quality products. Syneto’s solutions are specifically designed to help mid-level organisations solve their most pressing data storage challenges. Its carefully tailored family of storage arrays, consisting of the ARKULTRA and EXTREME Series, delivers an easy-to-use and feature-rich range of storage solutions.

Syneto is particularly keen to work with specialist VARs that focus on specific geographical regions or vertical markets within EMEA. Unique benefits of the Syneto Channel Partner Programme include, but are not limited to:

“We recognise that distributors and integrators want a partner programme that has no training costs or hidden fees, is transparent and easy to roll out. We have gone further than that to deliver a programme that provides an unparalleled level of support as well as a range of compelling discounts, rebates and demand generation tools that ensure mutual growth and profitability. Moreover, we offer resellers and solution integrators cutting-edge technologies that have been developed with the European enterprise in mind,”

The Syneto channel partner programme has been built on extensive feedback from storage channel partners and industry professionals. This has resulted in a programme that is constructed from the ground-up to ensure the Syneto products can be easily marketed while creating ample scope for mutual growth.

“We found Syneto to be a very agile partner: very fast responses to any questions by friendly and savvy personnel. That is very important when trying to close a deal. Another thing we appreciated was the speed and simplicity of getting marketing documents and resources,”

said Davide Ravasi, Sales Director at Aries.
“Our partnership with Syneto offers us the capability to deliver the power, expertise and usability of its arrays to our customers. Syneto also offers compelling professional services and has a great product line-up with the ARK, ULTRA and EXTREME Series of storage arrays. last year Syneto meant a turnover of 1.5 million euro in Belgium.”

said Roel de Frene, CEO at S3S.

About Syneto

Syneto engineers and passionately crafts the most user friendly storage arrays on the market today. We are agile and value real interactions, usable products, collaborating with customers and responsiveness. That is why it is our mission to offer intuitive, beautifully made and obsessively crafted data storage solutions that provide an outstanding user experience. For additional information, please visit our web page: or follow us on twitter

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Federica Monsone / Greg McEwan