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Increase in demand for data storage solutions across the range leads Syneto to sign another Italian distributor.


Milano, Italy – 29th of September, 2015 – Syneto, the Europe-based manufacturer of the storage industry’s finest arrays, today announced a partnership with Italian national distributor of consumer electronics, communication and professional solutions Attiva. Serving more than 2,000 Apple Premium Resellers, Apple Authorised Resellers and numerous large retail chains, Attiva will distribute Syneto’s entire product suite consisting of ARK Series, ULTRA Series and EXTREME Series storage arrays. This will see Syneto further penetrate the Italian market and reach a key customer group within the media, entertainment and creative industries.

This agreement forms part of Syneto’s strategy to forge strong relationships with partners who share its brand values and commitment to delivering well-crafted and user-friendly storage solutions to customers. The new partnership builds on Syneto’s rapid expansion in Italy and will see the company leverage Attiva’s experience and resources as the biggest Apple distributor in the country, which complements Syneto’s numerous bespoke solutions, one of which is dedicated to Apple products. Syneto’s products will reach new resellers through Attiva’s new Evolution business division, which focuses on building an IT reseller ecosystem within Italy. Attiva will also distribute Syneto’s disruptive technology via its existing core of Apple integrators.

“Syneto is a disruptive player in the storage market tackling a range of significant challenges faced by IT apartments in businesses across all industries with its unique mix of cutting-edge and proven technologies alongside unmatched support services. Attiva delivers robust, state-of-the-art solutions that give resellers an edge on their competitors. Syneto fits perfectly into this technology portfolio.”

said Lorenzo Zanotto, Attiva Evolution Sales Manager.
“This partnership with Attiva will help us successfully manage our rapid growth in Italy and hence it is another significant step for us as we increase traction across EMEA. Attiva has the proven technical and market knowledge, as well as the reseller base, to take Syneto to the next level in terms of presence in this country. This is why we chose it as one of our Italian distributors,”

said Alessandro Freddi, Head of Sales at Syneto

Syneto’s arrays help organisations address a number of challenges including, but not limited to:

The performance and usability of Syneto’s arrays in the real word impressed the Attiva team. The distributor itself had experienced slow data access times from its own legacy storage environment and these had a negative impact on its inventory database. Syneto’s EXTREME Series all-flash storage array was installed and immediately it led to a 30% increase in the speed database queries were handled. This meant that its stock could now be shipped to resellers 30% faster than before.

Syneto sells exclusively indirectly. The Attiva partnership is part of its EMEA channel partner programme, launched earlier this year.

About Syneto

Syneto engineers and passionately crafts the most user friendly storage arrays on the market today. We are agile and value real interactions, usable products, collaborating with customers and responsiveness. That is why it is our mission to offer intuitive, beautifully made and obsessively crafted data storage solutions that provide an outstanding user experience. For additional information, please visit our web page: www.syneto.eu or follow us on twitter

About Attiva

Attiva, with 25 years of experience in the IT market, is a well-organised structure with excellent financial and logistic capacities. The new Attiva Evolution business unit is a great opportunity for Attiva to develop new opportunities without impacting the existing processes. The aim is to create a new creative and agile structure within Attiva, which provides an important business diversification. The goal of Attiva Evolution is to become the leader in value-added distribution over the next three years. For additional information, please visit our web page: www.attiva.com


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Federica Monsone / Greg McEwan