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London & Basingstoke, UK – April 26th, 2017Syneto, a leading hyperconverged infrastructure vendor, and Hammer, the leading storage solutions value-added distributor, have entered into a Europe-wide distribution agreement.

The partnership will see Hammer adding Syneto’s hyperconverged products to its portfolio. By partnering with Hammer, Syneto will be able to strengthen its market position and considerably grow its SMB (Small and Medium-sized Businesses) and ROBO (Remote Office/ Branch Office) customer base across EMEA. The partnership plans to take the solutions to companies covering a wide range of verticals including education, manufacturing, engineering and design, healthcare, public administration, finance, media and retail.

This distribution agreement follows the recent launch of Syneto’s hyperconverged product family, the HYPER Series 3000. Featuring built-in instant disaster recovery capabilities and consisting of three hybrid and one all-flash model, these systems will significantly broaden Hammer’s portfolio and ability to provide top-tier performance and agility to SMBs at the right price point.

Syneto is the latest vendor to join Hammer’s growing hyperconvergence offering targeted to meet the requirements of SMBs and ROBOs as well as the small to medium-sized datacentre market space.

“Hammer has in-depth knowledge, experience and an exceptional track record in taking the latest innovative and bleeding-edge storage and infrastructure solutions to markets across Europe. Its enviable track record in this area, coupled with the additional services and support which it offers, makes Hammer the stand-out partner to fulfil this role for Syneto,”
said Rick Dudson, VP Sales EMEA at Syneto.

Offering a complete hyperconverged architecture, Syneto’s systems are designed to address the data management, virtual application deployment, usability and data recovery challenges that are most commonly faced by companies today. Together, Syneto and Hammer can deliver easy-to-use hyperconverged infrastructures that take away the traditional pains and restrictions of data management and virtual application deployment, whilst simultaneously providing strong economic benefits.

“Hyperconvergence is a new concept for the SMB market. With Syneto’s HYPER Series 3000, SMBs no longer need to separately procure servers, compute, storage, networking and the software to manage it all. Now they can have all this with one product,”
said Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer.
“The importance and rapidly-growing demand for, and implementation of, hyperconverged infrastructures should not be underestimated. Syneto’s HYPER Series 3000 is perfectly suited to meet these demands in smaller environments, a market segment on which we, and many of our reseller partners, are particularly focused. Indeed, a number of value-added resellers have already made enquires following the new partnership.”

Jason Beeson, Commercial Director at Hammer added:

“Our link with Syneto provides us with an excellent opportunity to extend the hyperconvergence offering to a whole new market – those small and mid-sized businesses that, until now, have found the cost of enterprise-level hyperconverged systems too high.”

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About Syneto

Syneto Syneto is innovating the traditional IT infrastructure of small/medium enterprise datacentres, SMBs and ROBOs, by providing cutting-edge hyperconverged infrastructures, specifically designed to meet their needs. Traditional IT infrastructures rely on expensive to buy and hard to manage pieces, whereas Syneto builds an all-in-one solution, which brings together the agility and economics of the public cloud, with the on-premise security and performance of the private cloud, paving the way for a hybrid IT future.

Syneto takes hyperconverged infrastructures to the next level with 500% more application performance vs traditional infrastructures, always-on data protection and built-in Disaster Recovery capabilities, which in the event of a disaster, enables customers to restart their entire IT infrastructure in just 15 minutes.

For additional information, please visit www.syneto.eu or follow Syneto on Twitter.


About Hammer

Hammer is an award-winning, specialist value-add distributor. It has dedicated its 25 year history to data storage, servers and end-to-end IT solutions, offering a world-class portfolio of vendors. Hammer distributes throughout Europe, and ensures customers receive a technical, commercial and competitive business advantage. Hammer has a strong commitment to satisfying ever-changing business needs, driving innovation and customer growth, and facilitating unique ways of adding value.

Hammer’s in-depth knowledge of the market, and ability to provide market-leading and cost-effective solutions, mean that resellers can benefit from not only first-class service, but also a world-class, all-encompassing storage, server and software portfolio.

Founded in 1991, Hammer has its headquarters in Basingstoke, England, with a staff of 165, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, France and Germany. For further information visit the website at www.hammer-europe.com.


For further information:

Syneto

Rick Dudson, VP Sales EMEA


A3 Communications – the PR specialists for storage and virtualization companies

Federica Monsone