Oil, gold or data? Here’s why smart businesses invest in data.
Reading time: 4 minutesGlobal access to the internet has reshaped our society – our interactions with each other, with our environment, but also the way we do business. Earlier this year, IDC has forecasted that by 2020 there will be around 44 trillion gigabytes of data (or 44 zettabytes). Considering that most of this data can be used to fuel and shape businesses, it is more valuable than gold. How exactly is this …
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